Choosing a marketing agency for a pharma or life sciences company
What to ask a marketing agency before hiring them for a pharma or life sciences company, and why regulatory literacy matters as much as content quality.
4 min read
A regulatory reviewer doing an initial screen of potential suppliers moves through many companies' sites quickly, looking for a small set of specific facts before deciding whether to go deeper. A site that hides these facts inside downloadable PDFs slows or loses that reviewer.
What needs to be visible at a glance
- Filing status (DMF open/closed, CEP holder) stated in the page text, not only in a document.
- Certifications held, with the certifying body and scope stated.
- Molecule specifications summarised on the page, with full detail available as a document request.
Navigation for a large catalogue
Filtering by therapeutic category, filing status or certification helps a reviewer narrow a large catalogue quickly — a long undifferentiated list of molecule names forces manual scanning that a busy reviewer may not have time for.
A reviewer doing an initial screen will move to the next supplier's site rather than download a PDF just to check one basic fact.
Document request flow specifically
Keep the document or sample request form short at the first step, since a reviewer at the screening stage is not yet ready to provide extensive company detail — that level of information exchange fits better once genuine interest is established.
The takeaway
Make filing status (DMF, CEP) visible without requiring a document download — a reviewer doing an initial screen needs this fact quickly, before committing to a deeper review.
Written by Fibvo — Bengaluru and Erode, India — working with clients in other time zones. Questions, or think we have it wrong? Tell us.
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