Digital Marketing
You are buying a direct line to people who have already asked to hear from you, and a way to turn that into enquiries and repeat orders. We build the list with consent, write the sequences and newsletters, and set up your domain so mail is authenticated before the first send. Reporting counts replies, enquiries and revenue, and the list and sending account are yours.
The work
We add sign-up forms to your website and checkout, and record when and where each person agreed to hear from you. We do not use bought or scraped lists, because complaints from people who never signed up push the rest of your mail towards spam.
We write the emails that send on a trigger: a welcome series after sign-up, follow-ups after an enquiry, a reminder after an abandoned cart, and a re-engagement series when someone goes quiet. Each flow has an exit rule, so nobody is reminded about something they have already bought.
We plan newsletters on a schedule your team can keep, then design templates and test them in the main mail apps, on a phone and with images switched off. Brand styles are locked in the template, so your team can write the next issue without breaking the layout.
We set up SPF, DKIM and DMARC on your domain so mailbox providers can verify the mail was sent by you, and we remove addresses that bounce. Reports lead with replies, enquiries and revenue by flow. Open rates are shown but not relied on, because privacy features in some mail apps inflate them.
What you receive
Everything below is handed over and is yours to keep, edit and take elsewhere.
Questions
Reporting
Cost per enquiry, and what happened to those enquiries after they reached your team.
Impressions, reach and engagement are diagnostics. They explain a result; they are not the result. Every month you get the enquiries, what they cost, and the changes we are making because of it — including the months that missed.
Related
Earn the rankings that bring buyers to you, on the terms they actually type.
Read morePaid search that is judged on cost per enquiry, with your money staying in your account.
Read moreA publishing rhythm and paid social that build recognition before the buying moment.
Read morePitch, investor, sales and board decks, structured as an argument and handed over as a template your team can reuse.
Read moreCampaign creative, brochures, packaging and print-ready artwork, built to your brand guidelines and templated so output stays consistent.
Read moreWe build the site, tune it for speed and accessibility, and hand over the code, hosting and accounts in your name.
Read moreWe install, connect and support open-source CRM, ERP and helpdesk tools, with hosting and upkeep costs set out before you switch.
Read moreSearch, paid media, social and content — run against enquiries and revenue, not impressions.
Read moreNext step
Send the problem in a paragraph. We will reply within one working day with an honest view of whether we can help, and what it is likely to cost.
