Choosing a marketing agency for a real estate developer
What to ask a marketing agency before hiring them for a real estate developer, and why RERA compliance knowledge should be a hard requirement.
4 min read
A developer with multiple projects, whether running concurrently or sequentially, benefits from a platform that supports launching a new, consistent project microsite quickly, rather than building each one from scratch as a one-off.
What the platform needs to support
- A repeatable microsite template for new project launches, keeping brand consistency.
- Site-visit booking integration, with calendar and lead routing.
- Easy management of RERA disclosures across every project microsite.
- Reasonable performance for image and video-heavy project pages.
WordPress with a project microsite template
A WordPress setup with a well-built, reusable project template covers most developers' needs, letting a new project launch quickly while keeping the required RERA disclosure elements consistent across every site.
A developer launching a new project should not need to rebuild a website from scratch each time — a proper template solves this.
For larger developers with many concurrent projects
A custom-built platform with a centralised CRM integration across all active project microsites may be worth the investment once a developer is running several projects and sales teams simultaneously.
The takeaway
Choose a platform that lets you launch a new project microsite quickly and consistently, since developers often need to spin up a dedicated site for each new project launch.
Written by Fibvo — Bengaluru and Erode, India — working with clients in other time zones. Questions, or think we have it wrong? Tell us.
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