Choosing a marketing agency for a real estate developer
What to ask a marketing agency before hiring them for a real estate developer, and why RERA compliance knowledge should be a hard requirement.
4 min read
A homebuyer comparing several projects across multiple browser tabs will not tolerate a page that hides basic floor plan and pricing information behind a mandatory lead form — they will simply move to a competing project's page that shows this information openly.
Common friction points
- Floor plans and pricing gated behind a lead capture form.
- Site-visit booking that requires extensive detail before showing available slots.
- No clear indication of possession timeline or current construction stage.
What a good page structure looks like
Show configuration options, indicative pricing ranges and current construction stage openly, then use a simple, low-friction form specifically for booking a site visit — this respects a buyer's research process while still capturing genuine intent.
A buyer comparing five projects in five tabs will spend the least time on the one that hides basic information behind a form.
Mobile usability
Many buyers research real estate on a phone during commutes or evenings. Test floor plan viewing and site-visit booking specifically on mobile, since complex layouts and forms are common failure points on smaller screens.
The takeaway
Show floor plans and pricing ranges directly on the page, not gated behind a lead form — buyers comparing several projects will simply move on if this basic information is hidden.
Written by Fibvo — Bengaluru and Erode, India — working with clients in other time zones. Questions, or think we have it wrong? Tell us.
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